Have you ever heard the term “SEO”?  It stands for “Search Engine Optimisation”.

 

Broken down, it kind of explains itself... 

 

“Search Engine” – database or website is a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web. (Dictionary.com)

 

“Optimisation” - the action of making the best or most effective use of a situation or resource. (Dictionary.com)

 

Going back to the LinkedIn Profiles & Updating page, we mentioned SEO and the need to have your Profile Content written in a way to get you noticed.

 

Several Job Boards are also Search Engines.  LinkedIn, Indeed, SimplyHired to name a few.

 

CRM (Customer Relationship Management) in terms of Recruitment is a sourcing (search) engine.  The Applicant Tracking System (ATS) is what manages the applications and the CRM is what allows Recruiters to find you.

 

If a Recruiter does a Search in their CRM, the OPTIMISATION of your Cover Letter/Resume/CV in the ATS is what will get you noticed.

 

Ask yourself, how can I be seen?  How can I compete?
 

That's where we come in...